8 Creative Ways to Make Motion Graphics For Your Brand

Motion graphics refer to the use of moving images, usually in the form of animation or video, to create a graphic representation of something. In the business world, this can be used for everything from product demonstrations to company logos. This kind of graphic is an incredibly versatile tool that can be used in several different ways to help promote your brand.

Create Explainer Videos

One of the most popular uses for motion graphics is creating explainer videos. These are short, usually under two minutes, videos that explain what your product or service does. They’re great for social media and can be used on your website or landing pages to help conversion rates. One of the best things about them is that they’re easy to make and don’t require a lot of production time or budget.

One of the most important things you need to consider while making an explainer video is to make it visually interesting. Use bright colors, animations, and creative visuals to hold viewers’ attention. Secondly, focus on the problem and the solution. 

Explainer videos should focus on the viewer’s problem and how your product or service can solve it. Thirdly, include a call to action at the end of the video. You can do this by having a voiceover or on-screen text that tells the viewer what you want them to do, such as visiting your website or downloading your app.

Create a Company Logo

Your company logo is one of the most important elements of your brand identity. It’s what customers will remember you by and it should be included in all of your marketing materials. A great way to make your logo more memorable is to create a motion graphic version of it. This can be something as simple as a logo animation that plays on your website or social media channels.

When creating a motion graphic version of your logo, it’s important to keep the design simple. Use clean lines and shapes and limit the number of colors you use. You want viewers to be able to easily remember your logo, so don’t make it too complicated. 

Another important thing to consider is how the logo will move. You want it to be fluid and smooth, so avoid any choppy or jerky movements. Lastly, make sure your logo is recognizable even when it’s in motion. This means keeping the overall shape and colors the same as your static logo.

Make an Animated Infographic

Infographics are a great way to get a lot of information across to your audience in a visually appealing way. One of the most popular ways of using animated infographics to promote your brand is by including them in blog posts or on social media. For instance, you could create an animated infographic that explains how your product works or what the benefits of using it are.

Animated infographics are also a great tool for visualizing data. Another way you could use them is to create an infographic that compares your product to others on the market. This is a great way to show potential customers why your product is the best option for them.

You can even add 2D vector animations to your infographic to make it more engaging. This is a great way to add some extra interest and personality to your graphic. Just be sure not to overdo it and keep the overall design clean and easy to read.

Create a Brand Video

A brand video is a great way to introduce your company to potential customers. It’s an opportunity to tell your story and explain what makes you different from other businesses in your industry. Brand videos can be used on your website, social media channels, and at events or trade shows.

When creating a brand video, it’s important to focus on what makes your company unique. What are your core values? What do you want customers to know about you? You also want to focus on the story you want to tell. A great brand video will have a beginning, middle, and end. It should be engaging and visually appealing, and it should also include a call to action so viewers know what you want them to do next.

Use Kinetic Typography

Kinetic typography is a form of motion graphics that uses animated text to tell a story. It’s a great way to make complex topics more understandable and it can also be used to add an element of fun or excitement to your brand.

When creating kinetic typography, it’s important to use a font that is easy to read. You also want to make sure the text is large enough to be seen on screen. Another thing to consider is the pace of the animation. You don’t want it to be too fast or too slow – aim for a moderate speed that viewers can easily follow.

User Experience (UX) Design

Your website is one of the most important touch points for your brand. It’s where potential customers will go to learn more about you and your products or services. Motion graphics can be used to improve the user experience (UX) of your website and make it more engaging for visitors.

One way to do this is by using animated graphics to guide users through your website. For example, you could use animation to show users where they need to go to find the information they’re looking for. You could also use motion graphics to highlight key features on your website or call out special offers.

Create an Out of Home (OOH) Ad

OOH advertising stands for “out-of-home” advertising. It refers to any type of advertising that is seen by people when they are outside of their homes, such as billboards, bus stop ads, or even ads on public transportation. OOH ads are a great way to reach potential customers who may not be exposed to your brand through other channels.

When creating an OOH ad, it’s important to make sure it’s eye-catching and attention-grabbing. This means using bright colors and bold fonts. You also want to make sure the ad is relevant to your target audience. For example, if you’re targeting commuters, your ad should be placed in a busy area where people will see it.

Create an Animation for Social Media

Social media is a great platform for promoting your brand and connecting with potential customers. Motion graphics can be used to create short, attention-grabbing videos that can be shared on social media.

When creating a social media animation, it’s important to keep the video short – no more than 30 seconds. You also want to make sure the video is relevant to your target audience and includes a call to action. Some ideas for social media animations include product demonstrations, company culture videos, or customer testimonials.

Bottom Line

These are just a few of the many ways you can use motion graphics to promote your brand. As you may already know, the sky’s the limit when it comes to creativity. So get out there and start experimenting with motion graphics! Your brand will thank you for it.