A logo (or “logo” for short) is an inscription or image whose main purpose is to increase brand recognition. It is a key element in creating your own style. Registration of a logo with the Russian PTO (or a similar governmental agency in other countries) makes it a unique trademark belonging to a particular company. To create a bright and recognizable logo, you can use the service Turbologo.

More often than not, a logo has a rather creative design, including the brand name and certain images that evoke associations with the company.

To create your own logo, you can use one of the following solutions:

– Using an online logo generator. For example, the generator Turbologo;

– self-drawing a logo. Provided you have the appropriate skills;

– Ordering a logo from a freelancer or design studio.

The company logo has many tasks to perform. The logo should clearly associate the company and its direct activities. The presence of a logo increases the confidence of customers. They are more likely to want to use a service or product of a recognizable and trusted brand. Unique, memorable, and aesthetically pleasing logos will help interest customers and draw attention to themselves.

The logo is used on many items and goods that the firm owner relates to. Therefore, it should be well remembered and easily recognizable. If the trademark has its own interesting story, it has a positive impact on the image of the company.

From a legal point of view, a logo helps to protect the rights to the brand. Illegal use of a trademark has consequences.

How to choose a logo font

The font should be easy to read, even if the logo needs to be reduced or enlarged. Proper spacing between letters is an important nuance. This also affects the ease of remembering. Support for Cyrillic letters is mandatory.

2. it is better to eliminate the use of multiple fonts. A jumble of different forms distracts attention from the essence, making reading difficult. This logo doesn’t keep your eye, and it’s not remembered.

3. In independent development, you can use a font that attracts attention more than others. Its unionization will allow you to create a new, perfectly fitting font.

4. If the basis of the logo is certain shapes or colors, the font should be neutral, not distracting. The text logo, on the other hand, should be made more expressive, emphasizing the main idea of the company. You can use a handwritten font, but on the condition that its reading is not difficult.

Ornate font with a large accumulation of elements is suitable for a particular type of business (beauty salon, wedding, or evening dresses).

A serious and respectable firm should choose the same clear and concise font. He should immediately convey the idea and direction of the business.

5. The colors of the font should either retain the general gamma of the basic design or work on the