How To Market Your Cosmetic Surgery
Cosmetic surgery practices have a hard time gaining dominance in their own market. Many practices have poor websites that turn people away, rather than enticing them and making them want to book a consultation. With the world now being digital, and everyone’s on their mobiles, you need to be able to get your service across to your audience and considering types of marketing, otherwise they will go somewhere they can access easily. Gaining new patients and performing the procedures is what is going to pay the bills. In this article, we will go through some top digital marketing strategies for your cosmetic surgery to bring in new leads.
Target Higher-Value Clients
If there is one thing that is for certain, it’s that marketing your service to everyone is going to be a waste of time, effort and money. Ideal prospective clients will be of mature age and have enough money to spend their money and invest time and effort into receiving the treatments. There is no point in marketing to someone under the age of 25 as many younger people do not have the money or time. If they do, they will come to you, this is why optimising a site is important.
One of the best places to find your audience is through Facebook. This is due to being able to target demographics, income levels, relationship status and much more. You can even target people’s shopping behaviours and activities. Another great platform is Google Ads, this may be slightly more expensive, but you will also be on the largest search engine.
Offer A Free ‘Photoshop’ Consultation
It is inevitable that your prospective clients will be hesitant to go through with the procedure, or even book a consultation. There are many reasons why, but mostly because they have heard of too many bad jobs from stories or other practices, so it’s your job to prove that isn’t the case.
One way in which you can do this is by showing them exactly what they will look like after surgery. This will help to alleviate that bad fear. There are many software’s out there now that allow photo editing such as Adobe Photoshop, it isn’t too hard to use, and it will help you to gain more clients. Visually being able to see what they will look like will make them want to choose yours, without a doubt as not every surgery offers this.
Create A Website To Remember
No matter if your potential patients hear about you from word of mouth or in a magazine, they are still going to look for you online which will hopefully lead them to your website and learn more about your surgery. This is why it is so important to have a beautiful and user-friendly website that will make them want to book a consultation with you. It should not only be beautiful, but everything needs to be easily accessible in a few clicks. If not, your potential customers will go to a different website that is easier to use.
Dominate Google
A primary goal for your surgeries website is to appear on the first page of Google for when people are searching for you. For example, someone may be looking for a “mummy makeover” and if you provide this, then you should appear on the first page of search engines. There are many search terms that prospective patients will search for in terms of surgery procedures and locations such as “Cosmetic surgery Manchester”, so it is essential to have a separate page for each procedure you offer.
You can rank for these keywords using local SEO strategies including directory listings, ensuring that each and every Name, address and number are exactly the same. Adding location pages, adding extra information, reviews and a lot of link building will guarantee you long term success.
Follow Your Website Visitors with Remarketing
As having any type of cosmetic surgery takes some time to consider the process, your prospective clients won’t convert straight away on their first visit. By the time they have made the decision, they may have forgotten you, so it pays to give them a friendly reminder. With remarketing, you can do just that by keeping you in mind throughout their whole process. A cookie is implemented onto their system on their search browser when they go on your site, when they leave, your ads will be displayed on websites and social media for a period of time and a frequency of your choice.
