5 Types of Digital Marketing Every Business Should Use

Digital marketing is an ever-present part of running a modern business. To be as effective as possible, a marketer must employ multiple channels and types of marketing to reach audiences and convert them into customers. 

Here is how five forms of digital marketing should figure into your company’s marketing strategies.

Website and App Content

Nothing is more valuable in the marketing world than organic traffic. This is particularly true when it comes to repeated traffic to websites and apps.

One of the key ways to drive organic traffic is to produce appealing content. For example, an eCommerce website that sells ski equipment might publish blog articles about popular forms of gear or the best slopes for skiing. 

When readers find valuable content, they’ll come back to those sources because they always want to learn more. Even better, they’ll share the content with others, and this can bring people who’ve never dealt with your brand before to your site or app. In this way, compelling content has a compounding effect on marketing.

Search Engine Optimization

The best content in the world means nothing if people never find it. Fortunately, you can drive people to your content through search engine optimization (SEO). SEO is a collection of techniques for making a website appealing to search engines, especially Google. If a site wins the SEO battle, it will rank above its competitors for many queries.

SEO solutions are diverse. Quality content with excellent proofreading and grammar is always great for SEO. This signals an interest in quality so the search engines know they’re not just promoting junk content. 

Also, a website’s page load time matters because search engines don’t want to send users to frustratingly slow websites. Similarly, a website should provide good viewing on both desktop and mobile devices. After all, search engines want to know that their users will be able to comfortably view the content.

Email and Text Marketing

Keeping established customers in the loop is just as important as attracting new ones. Using emails and texts, your company can use a permission-based model to send opt-in messages. If a retailer has ever sent you its weekly sales via email, for example, then you’ve been on the receiving end of this sort of marketing.

Companies can also offer useful updates through emails and texts. An accounting firm might use this marketing approach to remind clients that they should start collecting tax documents for the previous year. Not only does this provide a valuable reminder to the customer, but it directs their attention toward the accounting firm as a services provider. Ideally, those customers will come back year after year to do their taxes.

Display Advertising

No business should depend on one marketing channel to attract new customers. Display advertising is the category of visual marketing methods. Pictures, videos, and graphically intensive banners that link to your website all fit in this category. Humans are always drawn to visually compelling appeals, so display ads are great for cutting through the noise.

A major advantage of display advertising is that it avoids the trouble of explaining. Instead, you can visually show the value of products or services. A car company, for example, can show off the coolest addition to its lineup with a display ad highlighting the vehicle’s gorgeous lines and great handling.

Display ads are a great way to bring traffic to your website, so contacting a display advertising agency for help is useful for creating engaging ads and boosting conversions.

Social Media Marketing

Finally, social media allows you to connect all of your marketing channels. Whenever you add new content to your website or app, for example, you can post about it on platforms like Facebook and Twitter. Highly visual marketing campaigns also work well on YouTube and Instagram. People can share and like your posts, and their friends see these breadcrumbs and follow them.

Conclusion

Digital marketing offers a host of opportunities. Billions of people connect every day to websites, apps, and social platforms. If you can connect your business to some of those folks’ interests, your company can accelerate its market growth.